MovieReviewIntelligence.com, the new industry standard for evaluating and understanding movie reviews, offers moviegoers and industry professionals - critics, filmmakers, marketers, distributors, exhibitors, and publishing editors - the most precise and comprehensive picture of reviews possible. Round-the-clock, the website collects reviews from top film critics and converts these into summaries, charts and comparisons.
Oftentimes, movie reviews are the basis for moviegoers on whether they will watch that certain film or not. Research shows that 81% or an estimate of 71,485,980 moviegoers follow what the reviews say.
MovieReviewIntelligence.com evaluates reviews from more than sixty-five U.S. and Toronto newspapers, magazines, alternative weeklies, NPR and 'At the Movies.' This is a bunch of selected media - the most influential and representative of their kind, as measured by the size of their readership.
MovieReviewIntelligence.com differs from other review sites in the kind of approach - it emphasizes on what's going on in the real world of movies and movie-going. The site measures what moviegoers are reading are seeing, the very things that matter in a review.
The publications covered by MovieReviewIntelligence.com include key national media, including the top 25 local markets in the U.S. and in Toronto. The top 25 markets represent around 50 percent of the U.S. population and 60 percent of total U.S. moviegoing. The Web site looks at the leading alternative weekly papers, as well as NPR and 'At the Movies.' The audience catered to by these publications and programs reach to over 150 million. Of course, only online leaders as well as those in print and on the airwaves are being covered by MovieReviewIntelligence.com. The newspapers alone attract more than 165 million unique visitors on a monthly basis, and each Web site's online traffic is taken into consideration.
Reviews processed by MovieReviewIntelligence.com are classified into eight. These are the categories: (1)Broad National Press; (2) Local Newspapers; (3) Alternative/Indie; (4) Highbrow Press; (5) The Movie Industry; (6) New York/Los Angeles/Chicago/Toronto; (7) Cities 4 to 11; and (8) Cities 12 to 25.
To ascertain that the full range of reviews is properly taken into account, the following steps are taken. This procedure is a product of ten years of dedicated research and development.
1) Covers over sixty-five of the most important publications and programs;
2) Weights the reviews in proportion to their readership/audience;
3) Covers the top 25 local markets;
4) Covers the alternative/indie weeklies in the top markets;
5) Analyzes the key subgroups of publications and reviews according to taste and geography.
MovieReviewIntelligence.com checks these key factors for movies released in the U.S.: Positive Reviews Ratings; Review Mixture; Coverage, Volume, and Length; Review Timing; as well as Review Media Value.
Presenting movie reviews in summaries and easy-to-use graphics, MovieReviewIntelligence.com is a practical and interesting tool for moviegoers deciding which movie to watch, and for movie industry professionals depending on complete and correct information in their work. MovieReviewIntelligence.com is the new leader for moviegoers and professionals.
This article was added on Monday 05 October, 2009.
