« Factoring, A Best-of-Breed Survival Guideline for Small EnterprisesPatent Lawyer: Exactly why Your Invention Needs Patent Protection »

Trademark Searches and the Role of a Trademark Attorney

03/09/10

Link: http://www.billboardmama.com/trademark-searches-and-the-role-of-a-trademark-attorney-p-675.html

Whenever a new client phones me for the first time, I quickly discuss clearance and searching specifically once they point out that they currently began a clothing line, or some other businesses and have picked a name they love. Given that you have picked a name that you are married to, does not always mean you can use it. The worst case scenario is that you invest in a brand and get a cease and desist notice or even worse a lawsuit suggesting to stop and requesting damages and lawyer charges. Therefore, the name you have might have already been trademarked by another business. That is why it is rather important to have an skilled trademark attorney perform a lookup before usage of a name. Here are some of my very common responses to a client's usual inquiries:

Client: But I have enlisted the website name and got my DBA, therefore i am safeguarded, right?

Trademark Attorney: Wrong, just registering domains along with a DBA is not real "trademark use." To determine trademark privileges, you will need to actually use the trademark in interstate commerce. And a bigger factor have a federal trademark application filed for you.

Client: I've filed for a company using the title I'd prefer to trademark but I've not sold any garments yet.

Trademark Attorney: You still have not really developed any trademark rights yet. You have to utilize, i.e., sell off the garments with the trademark on it.

Client: I did my own research, and mine is different from another recorded trademark I found, since the brand I'd like to use is "X, Inc.and their brand is "X Clothing".

Trademark Attorney: You will still more than likely get a knock back from the USPTO, simply because words like "Inc" "clothing" "enterprise" "LLC" and/or "apparel" and looked at as to be illustrative and don't generally separate your selected brand from other trademarks.

Client: I saw a registered trademark with the same label which i really want, however they merely promote winter wear, and we market water sports connected garments.

Trademark Attorney: Since the items are very similar, you'll probably be given a rejection. Merely in some instances you are able to prevent a knock back if the type and industry channels of sales of the outfits are different enough.

Client: Fine, what exactly must i do?

Trademark Attorney: We ought to conduct a trademarks research. To start with, look for a excellent, unique, non-descriptive identify, to conduct an extensive trademark search, after which I'll go over with you probable issues in light of other current authorized and even pending trademark applications that have precedence above your own suggested new label.

Client: Imagine I've also been using the trademark for several years but I never sought after a lawyer to file a federal application with the USPTO. And right now there's a new person on the block with the same brand as me marketing exactly the same or similar items.

Trademark Attorney: Let's investigate to determine if you have had a claim for trademark infringement. Furthermore, if he registered a trademark application with the USPTO, we may also be allowed to file an opposition or cancellation proceeding in the Trademark Trial and Appeals Board.

International Rights

So once you file for a trademark application for me, am I protected all over the world? No. Processing a US trademark application with the USPTO will simply afford trademark protection inside the United States. In order to protect and impose your brand against other people in different countries, we must file in those individual countries. You need to contact me and talk about specifically which international locations you are interested in so we could obtain a quote and identify the correct procedure for filing. Sometimes, instead of processing applications in individual international locations, there is a cheap as well as effective approach to file international trademarks using the Madrid Protocol method.

These are just a number of the concerns concerning trademarks and intellectual property normally. So always consult with a trademark attorney relating to any legal problem ahead of beginning or even investing in your own new clothing line or other business ventures.