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Jack Valenti somehow can be attributable for the birth of movie reviews and ratings - this exercise began in 1966 when he was the president of the MPAA, or Motion Picture Association of America. The time was characterized by evolutions in American morality mostly due to dissents, public riots and women's liberation. And because the arts are influenced by societal changes, a daring type of American motion pictures came about - that which is more open.

The shifts however, caused contention, especially in the movie "Who's Afraid of Virginia Woolf," where the words "screw" and "hump the hostess" were uttered on the big screen for the foremost time. After a meeting among the members of the MPAA's general board and team, the following actions were taken: delete "screw" but keep "hump the hostess." Maybe this was just the start of an unnerving new era in motion picture.

Also, much controversy was attached to the film "Blow-up" (from Metro-Goldwyn-Mayer) because it was the first film with nakedness; as an outcome, the Production Code Administration (PCA) denied its stamp of approval.

The U.S. Supreme Court, in April 1968, advocated the constitutional office of states and cities, preventing the vulnerability of kids to prints and movies that could not be refused to adults. This was the real blow-up between new social currents - the strength of the movie creators who were determined to shoot their motion pictures and the possible intrusion of the authorities into thepicture industry. Such a case required a proper solution.

Within weeks, discussions of Valenti's plan for a movie reviews system began with the president of the "National Association of Theatre Owners" (NATO) and with the "International Film Importers & Distributors of America" (IFIDA), an assembly of individual producers as well as distributors. Over time, many confluences were held, like other clubs with actors, authors, directors and producers, as well as craft unions, religious organizations, critics and the heads of MPAA member fellowships.

Next, the NATO recognized the aim of making a different and revolutionary approach to rating motion pictures. The initial aim has 4 ranking classes such as G for General Audiences, all ages admitted; M for mature audiences - parental guidance recommended, but all ages allowed; R for Restricted, kids below 16 wouldn't be admitted without an attendant parent or adult guardian, which was eventually elevated to below 17 years of age; and X, which meant that no one below 17 could be admitted.

When most parents considered the M category as a sterner ranking than R, modifications were undertaken. As an outcome, M was modified to GP, General Audiences, but parental guidance is still suggested. The next year, this went to PG: Parental Guidance Suggested.

It was in 1984 when the rating was sub-categorized into 2: PG and PG-13, the latter which means the flick has a higher strength. And by the year 1990, they involved short descriptions of why a particular movie got its R rating.

To summarize, the initial goal of the movie reviews system, which still exists, was to provide parents some foremost information about flicks, so they can determine what movies they desire their youngsters to view or not to see.