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MovieReviewIntelligence.com, the new industry leader for measuring and understanding movie reviews, offers moviegoers and industry professionals - critics, filmmakers, marketers, distributors, exhibitors, and publishing editors - the most precise and complete picture of reviews possible. Round-the-clock, the website gathers reviews from the best film critics and converts these into summaries, charts and comparisons.

Oftentimes, movie reviews are the basis for moviegoers on whether they will watch that certain movie or not. Proprietary research conducted for MovieReviewIntelligence.com reports that 81% of moviegoers follow reviews, or approximately 71,485,980 moviegoers.

MovieReviewIntelligence.com examines reviews from more than 65 U.S. and Toronto newspapers, magazines, alternative weeklies, NPR and 'At the Movies.' These media and critics have been selected because they are the most important and representative of their kind, as measured by the size of their readership and audience, comprising the body of reviews moviegoers are seeing, reading and hearing.

MovieReviewIntelligence.com differs from other review websites in the kind of approach - it focuses on what is going on in the real world of movies and movie-going. What counts is what moviegoers are reading and seeing, and that's what MovieReviewIntelligence.com is all about.

MoviewReviewIntelligence.com covers key national media including the top 25 local markets both in the United States and in Toronto. Fascinatingly, these 25 markets are representative of 50% of the whole US population as well as 60% of the movie-going public. Reviews from the leading alternative weekly papers, NPR as well as "At the Movies" are collected by this website. The audience catered to by these publications and programs reach to more than 150 million. Of course, only online leaders including those in print and on the airwaves are being covered by MovieReviewIntelligence.com. The newspapers alone draw more than 165 million unique visitors monthly, and the online traffic of each website is taken into consideration.

Reviews collated by MovieReviewIntelligence.com are classified into eight. The 8 categories are: 1) Broad National Press; 2) Local Newspapers; 3) Alternative/Indie; 4) Highbrow Press; 5) The Movie Industry; 6) New York/Los Angeles/Chicago/Toronto; 7) Cities 4 to 11; and 8) Cities 12 to 25.

The product of 10 years of research and development, here's what MovieReviewIntelligence.com does to ensure that the full range of reviews is taken into account. MovieReviewIntelligence.com:

1) Covers over 65 of the biggest periodicals and programs;
2) Considers the publication's or program's readership or audience before weighing reviews;
3) Covers the top twenty-five local markets;
4) Penetrates the alternative/indie weeklies in the top markets;
5) Makes an analysis of the primary subgroups (e.g. according to taste, geography) of the publications.

In the United States, the following factors are examined by MoviewReviewIntelligence.com: Positive Reviews Ratings; Review Mixture; Coverage, Volume, and Length; Review Timing; as well as Review Media Value.

MovieReviewIntelligence.com is a practical tool that moviegoers and film industry professionals can utilize in their decisions; movie reviews and summaries are presented in a friendly manner. Indeed, MovieReviewIntelligence.com is clearly the leader in reviews.